Every aspect of a brand’s voice should be telling a cohesive story about its vision and purpose. Here’s how to build that story into your current marketing efforts.
Authenticity is attractive. While most people are inherently suspicious of brands, 80 percent of consumers say that authentic content can compel them to engage with a company. In a world increasingly filled with “fake news,” “alternative facts,” and a deluge of marketing messages, people yearn for what’s real. As a brand, you have the opportunity to cut through the noise and reach audiences by telling an authentic story.
1. Create a cohesive brand narrative.
2. Share a consistent story across channels.
3. Include your story with your product.
4. Empower your audience.
By Ilya Porin | @ilyaNeverSleeps