The theory behind “You are what you Eat” applies to the content you create and curate on your website. Your content is also very important to search engine rankings. Content provides information and this information can be used to educate search engines about your website.
At Browne & Brand we are always on high alert when it comes to SEO and how to get our client’s message seen and heard. Here is an article we found featuring the foundation of your brand’s SEO Strategy…check it out.
4 building blocks to help your brand’s SEO strategy succeed
Crawlability, optimization, brand engagement and knowledge-content creation are all important pieces to create a more competitive SEO program.
In a competitive and increasingly online environment for brands, SEO matters more than ever. One-third of U.S. consumers in 2018 started their online purchases with Google or another search tool — more than three times the number who started at retailers’ sites or apps, and second only to searches beginning at Amazon. To do well in organic search results, brands must have a solid SEO strategy. Before you can take your SEO to the next level, you need to know where you are now and what to do next. Let’s look at four building blocks you can use to create a more competitive SEO program for your B2C or B2B brand.