by Gabriel Shaoolian, Contributor, The Huffington Post
It’s no secret that Instagram—the popular social networking app—has become somewhat of an instant star in the social media sphere. Facebook set its sights on the platform early on, and purchased the app for $1 billion dollars in 2012. Since then, Instagram has shown rapid-fire growth. From 2015 to 2017, the network’s pool of monthly users doubled in size, and now totals more than 700 million. There’s certainly no hint of this shining star fading out anytime soon.
Hence, marketers know the time to capitalize on the Instacraze is now. Yet a lot of businesses are still struggling with social media as a whole. In fact, 94% of B2C marketers are using Facebook, but only 66% think their campaigns are effective. Moreover, when asked which social platforms they were utilizing, marketers ranked Instagram almost dead last, trailing behind Google+, LinkedIn, and YouTube.
- Establish a clear identity and make it all your own.
- Create engaging content.
- Embrace hashtags.
- Build your community.
- Never violate trust.